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Introduction
SOKO is a transformative jewelry brand that merges modern design aesthetics with ethical craftsmanship. Founded in 2012, SOKO has revolutionized the jewelry industry by utilizing a unique mobile-based supply chain that empowers artisans in Kenya while delivering beautiful, sustainable, and affordable designs to a global audience. With a focus on sustainability, ethical production, and contemporary styles, SOKO has become a favorite for those who value both fashion and social impact.
From bold statement pieces to minimalist essentials, SOKO's collections showcase a blend of traditional African craftsmanship and modern design. Every piece tells a story of empowerment and innovation, making SOKO much more than just a jewelry brand—it's a movement for ethical and sustainable fashion.
In this article, we’ll explore SOKO’s inspiring story, design philosophy, popular collections, and why it’s a standout in the world of ethical jewelry.
SOKO was founded by Gwendolyn Floyd, Catherine Mahugu, and Ella Peinovich with the mission to bridge the gap between artisans in Kenya and global markets. The founders wanted to create a system that could support local craftspeople while ensuring fair wages and sustainable practices. Through innovative technology, they established a supply chain that allows artisans to connect directly with the market using mobile devices.
This decentralized model reduces costs, promotes transparency, and ensures that artisans retain a significant share of the profits. By purchasing SOKO jewelry, customers contribute directly to economic growth and empowerment for communities in Kenya.
SOKO’s mobile-enabled supply chain empowers artisans by giving them access to tools for managing production, tracking orders, and receiving payments—all through their phones. This approach allows SOKO to scale artisan businesses sustainably while maintaining high-quality craftsmanship.
SOKO’s design philosophy blends traditional techniques with contemporary aesthetics, creating jewelry that is timeless, bold, and versatile. The brand is committed to producing designs that are both wearable and impactful, catering to individuals who appreciate ethical luxury.
Ethical Craftsmanship
Sustainability
Modern Minimalism
Cultural Heritage
SOKO offers a range of collections that highlight its commitment to ethical production, contemporary design, and versatility. Below are some of the standout collections:
The Brass Essentials Collection is a cornerstone of SOKO’s design ethos. Using sustainably sourced and reclaimed brass, this collection features minimalist designs that are perfect for everyday wear.
For those who love bold and eye-catching designs, the Statement Collection features jewelry that makes a powerful impact.
These pieces are perfect for special occasions or elevating simple outfits with an artistic touch.
SOKO’s Horn and Bone Collection showcases the beauty of upcycled natural materials. These pieces celebrate sustainability while offering unique textures and earthy tones.
The Mixed Materials Collection combines brass with natural elements like wood and beads, resulting in jewelry that feels both modern and grounded.
SOKO frequently releases limited-edition capsule collections that reflect current trends while staying true to the brand’s values. These collections often include collaborations with designers or celebrate specific themes, such as empowerment, cultural heritage, or nature.
SOKO ensures that artisans are paid fairly and treated with respect, empowering them to grow their businesses sustainably.
The brand prioritizes eco-friendly materials, such as reclaimed brass and upcycled horn, reducing its environmental footprint.
SOKO combines traditional African craftsmanship with modern design, resulting in pieces that stand out for their originality and elegance.
SOKO Jewelry is designed to be worn across various occasions, from casual settings to formal events.
Purchasing SOKO jewelry directly supports artisan communities, fostering economic independence and cultural preservation.
Layer for Impact:
Let Statement Pieces Shine:
Mix Materials:
Go Minimalist:
SOKO is more than just a jewelry brand—it’s a symbol of empowerment, sustainability, and modern design. By merging traditional craftsmanship with innovative technology, SOKO has created a revolutionary model that supports artisan communities while delivering high-quality, ethically made jewelry to the world.
Whether you’re drawn to minimalist designs, bold statement pieces, or eco-friendly materials, SOKO Jewelry offers something unique for everyone. By choosing SOKO, you’re not only making a fashion statement but also contributing to a movement that values fairness, sustainability, and cultural heritage.
